Monday, December 15, 2008
Apparel Design
They are aspiring to enter a market that's dominated by some very powerful players - not the least of which are Nike, adidas and Reebok. Very smartly, dTL has taken a page our of the Tupperware book, facilitating what they call Courtside Parties, which are "informal gathering(s) at a home, business or even at the tennis courts after a match." Holding such a party allows people to earn credits towards future dTL purchases. Brilliant.
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